Twitter Spaces is the new live audio conversation feature of the platform that allows users to go beyond the 280 characters available when tweeting. Spaces allows users to join live discussions about their favorite topics hosted and moderated by thought leaders, creators, VITs, or simply other regular folks who want to share and connect with an audience.

To promote the launch of Twitter Spaces, we developed an on-platform campaign that was kicked off by this short live-action video to showcase the multitude of conversations happening every day on Spaces. We partnered with real Spaces series hosts, moderators, and other Twitter creators and influencers to cast them as the featured talent of this film, where we move from one Spaces conversation to another all designed to look and feel like a part of a broader Twitter-branded universe.