I build brands that scale from product surfaces into people’s consciousness.

Executive creative leader who blends emotionally intelligent design with a culture-driven advertising approach to create brands people see themselves in and want to be a part of.

TrueCar Social: making the brand a protagonist in car culture

TrueCar Social: making the brand a protagonist in car culture
TrueCar takes over the Las Vegas Strip with eye-grabbing OOH and Tradeshow presence

TrueCar takes over the Las Vegas Strip with eye-grabbing OOH and Tradeshow presence
TrueCar+: launching a product with an in-house crafted integrated campaign

TrueCar+: launching a product with an in-house crafted integrated campaign
Parloa: Promoting a new era of emotionally aware AI agents

Parloa: Promoting a new era of emotionally aware AI agents
TWITTER x FIFA WORLD CUP 2022: WHERE FOOTBALL LIVES. WHERE BRANDS SHOW UP

TWITTER x FIFA WORLD CUP 2022: WHERE FOOTBALL LIVES. WHERE BRANDS SHOW UP
Twitter x Super Bowl LVI: A stadium-sized idea to lit up the timeline

Twitter x Super Bowl LVI: A stadium-sized idea to lit up the timeline
Launching Twitter Spaces: Bringing Twitter's conversation to life beyond 280 characters

Launching Twitter Spaces: Bringing Twitter's conversation to life beyond 280 characters
Voices X: Crafting a brand for Twitter's unique voices & perspectives

Voices X: Crafting a brand for Twitter's unique voices & perspectives
Promoting Twitter's most requested feature: The Edit "Button"

Promoting Twitter's most requested feature: The Edit "Button"
Luminate Data: Bringing energy to the data brand powering the entertainment industry

Luminate Data: Bringing energy to the data brand powering the entertainment industry
Twitter Shopping: Helping brands tap into the conversation and covert it

Twitter Shopping: Helping brands tap into the conversation and covert it
A conversation with the cast of Black Panther: Wakanda Forever. A connection with the culture

A conversation with the cast of Black Panther: Wakanda Forever. A connection with the culture
Onboarding Campaign: Turning Twitter's new users into pro Tweeters by Day 90

Onboarding Campaign: Turning Twitter's new users into pro Tweeters by Day 90
Behind The Tweets: A hit global content series with real creators and even real-er tweets

Behind The Tweets: A hit global content series with real creators and even real-er tweets
The new McAfee: Repositioning and redesigning a legacy tech brand

The new McAfee: Repositioning and redesigning a legacy tech brand
Mission Cloud: Making cloud services, feel human

Mission Cloud: Making cloud services, feel human
Nectar: A new name, a new voice, and a new brand built from the ground up.

Nectar: A new name, a new voice, and a new brand built from the ground up.
'Deweezy' Campaign: Driving differentiation for Mountain Dew through cultural relevance

'Deweezy' Campaign: Driving differentiation for Mountain Dew through cultural relevance

Impactful brand expressions at scale

I apply strategic design thinking across every touch point, so that every brand expression and asset, no matter how big or small, is an opportunity to create meaningful connections with the people we serve.

Bringing agency agility to in-house growth

I turn creative into a strategic partner for the business that can deliver the volume and speed needed while being able to fully ideate and develop integrated campaign concepts in house.

Building creative functions and operations

I partner with leadership to establish new creative functions and build workflows and scalable creative systems that reduce friction and allow teams to operate quickly and efficiently.

Leading with empathy and collaboration

I create environments where people feel seen, supported, and encouraged to stretch — building a collaborative culture where everyone can shape the creative work and contribute beyond their role.