Formerly known as Etops, Nectar Financial is a Swiss company that provides software and services to asset management firms working with high net worth individual investors, institutional investors, and family offices. 

The transparency treatments in the imagery style paired with the use of the Nectar Drop icon as a window on the ‘essential’ section of any given image, help convey how the company is able to let its clients access the information that matters through their AI proprietary technology.

As part of this project, we developed a new brand name, positioning and messaging strategy, brand identity and visual style, as well as a new set of brand guidelines and marketing assets to showcase the new brand in action.