Twitter Spaces is the new live audio conversation feature of the platform that allows users to go beyond the 280 characters available when tweeting. Spaces lets users join live discussions about their favorite topics hosted and moderated by thought leaders, creators, VITs, or simply other regular folks who want to share and connect with an audience.

To promote the launch of Twitter Spaces, we developed an on-platform campaign that was kicked off by this short live-action video to showcase the multitude of conversations happening every day on Spaces. We partnered with real Spaces series hosts, moderators, and other Twitter creators and influencers to cast them as the featured talent of this film, where we take viewers through a visual journey made of different Spaces conversations, each uniquely branded with one of our primary brand colors to ultimately deliver a Twitter-branded universe where our characters can shine in.