TRUECAR TAKES OVER THE LAS VEGAS STRIP FOR THIS NADA 2024
(OOH ADVERTISING & TRADESHOW PRESENCE)
A series of fun, Vegas-themed OOH billboards to promote TrueCar’s presence during this year’s NADA conference.
Role: Creative Direction
—CREDITS
Copywriting: Jeff Perreca
Art Direction: Matt Olivotti; Louis Alvarado
Video Editing & Sound: Tucker Bass
OOH Billboards Motion & Animation: John Flores
Sizzle Video Motion & Animation: Makiko Fukaya