Twitter allows brands to tap into communities and culturally-relevant conversations like no other platform can. User comments and reviews on Twitter have been identified as one of the main decision-making driver for consumer purchases. Brands that can tap into these organic conversations can reach their audiences more effectively and drive sales.

Commissioned by Twitter's Global Business Marketing team (GBM), this campaign involved the creation of a variety of digital and video assets to support the launch of a number of new ad formats and tools that were released as part of the new Twitter Shopping product, designed to support large businesses and SMBs.

The campaign aimed to emphasize Twitter’s commitment to building a robust e-commerce infrastructure that sellers could utlize on the platform and brought to life Twitter’s new business value proposition for 2022: Tweets Mean Business.

The deliverables included an animation video highlighting some of Twitter’s most important verticals (Entertainment, Food, Fashion), a set of sales presentations and marketing materials, and supporting animated GIFs to continue to target large businesses and SMBs on our platform through ancillary social activities.