The Twitter Voices X program aims to bring a broad range of diverse voices together, putting the different perspectives of marginalized communities into focus. Through the help of different content creators from very different cultures, backgrounds, and experiences, The Voices X programs adds new depth to the public conversation.

We partnered with Hero Collective, to build a solid brand strategy framework for the Twitter Voices brand that could ladder up to the strategic principles and visual elements of the Twitter master brand.

Similar to the Twitter brand, the Twitter Voices brand leverages a playful visual identity and design language that is rooted in the core visual elements of the master brand but that imbues them with new energy through the use of compelling gradients, compositions, and an all-unique imagery style. Twitter’s iconic hashtag is now used both as a hero element and as a vessel for powerful photography to shine through.