BEHIND THE TWEETS WITH VALKYRAE
Behind The Tweets is one of Twitter’s most popular video series. For this particular video, the very first that we entirely produced, shot, and edited in-house, we decided to feature Rachell Hofstetter, better known as Valkyrae to her millions of fans.
In addition to being a co-owner of eSports and apparel company 100 Thieves, Valkyrae has been YouTube's most-watched female streamer since 2020, appeared on Forbes' 30 Under 30 list in 2022, and was named "Gaming Creator of the Year" by Adweek.
Role: Creative Lead | Video
Client: Global Social & Editorial
—CREDITS
Director: Alisha Shimada
Photography: Dez Hester
Producer: Charles Childers
Motion & Animation: Kaitlyn Joe
Video Editor & Sound: Troy Stains
BEHIND THE TWEETS WITH ADO
Requested by Twitter’s Global Social & Editorial team and in collaboration with the JAP Branded Partnerships team, we produced another episode of Behind The Tweets featuring Japanese hitmaker and YouTuber, Ado アド.
Since her debut in 2020, Ado never showed her actual face to her fans but she has instead been using an anime version of herself that changes slightly in appearance with the release of new albums, music videos, and hit singles.
For this collaboration, we worked closely with Ado’s management and animation team to incorporate the visual concept they chose to leverage for the video into the branded style of our Behind The Tweets video series.
The video was released concurrently with the launch of Ado’s 2022 new studio album “Kyogen” and tweeted out both by the artist and our owned @TwitterMusic handle, garnering over 2.5M views from its release.
Role: Creative Lead | Video
Client: Content Partnership (JAP)
