I’m a creative leader, marketing strategist, and visual thinker with over 12 years of diverse experience in crafting creative campaigns and building differentiated brands. I’m passionate about building culturally-relevant brand experiences that can create preference by establishing authentic emotional connections with audiences. In my career, I had the privilege of working for numerous B2C and B2B companies such as Twitter, Mountain Dew, Pepsi, PlayStation, Lenovo, McAfee, J.P Morgan, Parmigiano Reggiano, and more.

FLUENT IN BRAND DEVELOPMENT, BRAND MARKETING, AND ADVERTISING

I led integrated marketing programs and complex brand-building assignments for large corporations across every touchpoint. I love to come up with out-of-the-box ideas that translate effectively into a multitude of channels and I’m passionate about building differentiated brands that can connect with people authentically.

BLEND OF AGENCY AND IN-HOUSE BACKGROUND

I have managed numerous internal creative teams and agency partners and I’m an expert at collaborating cross-functionally with a variety of partner teams within large matrixed organizations to achieve goals. I have an agency and in-house background so I adapt my work style and approach depending on the needs of every situation.

EQUALLY CREATIVE AND BUSINESS-MINDED

I bring a blend of analytical skills and artistic sensitivity. I’m a creative problem-solver and a strategic thinker who can build trust and gather the consensus of senior stakeholders and leadership. I’m a process-oriented creative who’s adept at establishing the necessary steps and workflows to build and successfully execute complex multichannel assignments.

I LEAD WITH EMPATHY AND OPEN COLLABORATION

I’m a hands-on collaborator and a highly empathetic leader and listener. I don’t believe in egos in the workplace but I believe that establishing collaborative and open environments where everybody can feel valued, heard, and recognized is what fosters the development of great work.